Ministry of Culture, Sports and Tourism
Speaker and Panelist
Delegate Host
Conference and Event Management
Public Speaking
Delegate Host
WAHS held its yearly international conference. The 2022 9th Congress for Hallyu theme was New Momentum for Hallyu 5.0 at Seoul's National Library of Korea. I spoke and was a panelist for two sessions.
The World Association for Hallyu Studies (WAHS) is an international organization of Hallyu researchers and practitioners in diverse disciplines. In light of Hallyu’s emergence as a cultural icon and an essential field of study across the globe, WAHS aims to bridge its theory and practice.
Following its inaugural general meeting in January 2013, WAHS was granted permission to incorporate from the South Korean Ministry of Culture, Sports and Tourism in March. Since 2021. WAHS has formed 36 overseas branches to build a global network across 26 countries, facilitating transnational collaboration and communication through Hallyu.
As a long-time passionate about education and interested in the relationship between industries and fandom, particularly fan co-creation and community building, I was invited to speak for the panel “Evolution of Fandom, Dynamics of Hallyu.” I presented my written research titled “From Idols to Global Leaders: The Importance of BTS' Leadership in Culture and ESG.”
I explored how the South Korean band BTS’ leadership conveys a sincere conviction that carries emotional substance in advocating unity, equality, and change in the context of how it's a vital strategy for companies focused on ESG. Alongside as a speaker, I was a panelist for the session titled "New Platform New Wave."
Alongside the organizers, WAHS, its hosts were KOFICE and Yonhap News Agency, sponsored by the Ministry of Culture, Sports and Tourism, Ambassade de France en Corée Du Sud, and the Seoul Metropolitan Government.
The 9th Congress for Hallyu has prepared a special visit to KRAFTON Inc on Oct. 21st after its final session.
KRAFTON is always aspiring to evolve, innovate and create new technology and entertainment experiences that fans can interact and engage with for years to come. Based on its originality, unrivaled challenging spirit and technological prowess, KRAFTON is growing as a global technology company with strong competitive advantages by developing new titles, diversifying IP together with searching for a new IP and expanding into a new business.
KRAFTON’s Major Game Title is BATTLEGROUNDS
- Fastest time for a Steam Early Access video game to sell one million units
- Fastest time for a Steam Early Access video game to gross $100 million in revenue
- The first video game to reach 2m concurrent players on Steam
- Video game with the most concurrent players on Steam
- Fastest time for a Steam Early Access video game to sell one million units
- Most concurrent players on Steam for a non-Valve video game
- First non-Valve video game to be the most played game on Steam
We had a guided tour and Q&A time with Mr. SHIN Josh Seokjin who is the Vice President at Krafton, an international video game developer, leading the Creative Center for the production of Global Entertainment Creative. During this time we got to know more about the global gaming industry, its developments so far, and a little glimpse of what they will prepare for the future.
