SEVDA London
London Fashion Week 2018 Brand Ambassador
Clothing Trade Show
Brand Ambassador
Responsible for the brand in maximizing sales and profit through knowledge of the brand for potential fashion buyers to stock products for the upcoming season for large department stores, chain stores, or smaller boutiques.
SEVDA LONDON is a London based “Honest Luxury” fashion accessory brand with a distinctive British identity. Its main operation is the design and retailing of leather handbags and scarves, all designed in London and made in Italy.
Its main operation is leather handbags and scarf. The brand was established in 2013 by Sevda, after several years working in the industry, who is the founder and designer behind the entire collections. Since then, the brand has been evolving around the principles she strongly believes in. These are high artisan quality, responsible sourcing, and honest retail price.
London Fashion Week (LFW) is a clothing trade show in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fashion weeks, along with the New York, Milan, and Paris.
As a Brand Ambassador for SEVDA London at London Fashion Week 2018, I introduced the brand to all visitors and fashion buyers to explain the history of SEVDA to new clients. My primary duty was demonstrating a high level of sales contribution and collaboration in working with potential fashion buyers to stock products for the upcoming season for large department stores, chain stores, or smaller boutiques.