Content and Marketing Strategy
Content Audit
UX/UI Research
UX/UI Writing
Wireframe
Worked with the In-House Design Lead by contributing to creative ideas in multiple phases, including creativity, research, and execution for MVPs website redevelopment.
MVP is a leading venture capital organization with a refined focus on the secondary market for the world's best technology companies.
Since 2010 the partners at MVP VC have been integral in institutionalizing the Direct Secondary market. They are the pioneers in this space and have collectively engaged in more than $10B of primary and secondary venture investments.
In 2021, MVP decided to go under a website redevelopment, following from content up to design. I was brought on board by In-House Designer Philip Sebastian to conduct a content audit to understand and define content requirements based on relevant business objectives, technical information, and design considerations.
As a team, we created wireframes, competitive analyses, surveys, exploratory research, detailed personas, and customer journey maps to gather insights. We then translated MVPs business needs into content strategies and web designs that supported their continued growth in the Direct Secondary market.
MVP is a leading venture capital organization with a refined focus on the secondary market for the world's best technology companies.
Is a daily news program focused exclusively on technology, innovation, and the future of business from Bloomberg TV. In October, 2022, Andrea Lamari, MVP General Partner was invited on Bloomberg TV to talk about the future of SPACE X. During this segment, the re-development of the website was featured in the background along with some of its portfolio.
Manhattan Venture Partners General Partner Andrea Lamari joins Caroline Hyde and Ed Ludlow to discuss the impact of FTX's collapse on other crypto companies' valuation, where she is placing her bets, and Elon Musk's "unconventional" management style.